Read this document about factors that contribute to your google ranking, its a very interesting piece and gets right down to the nitty grity. It reminded me of a couple of figures that have been pitched to myself whilst managing a relationship with a well know SEO company. The figures I am sharing are not as detailed as the ones provided by SEOmoz, however I think they have their usefulness when talking to the suits about why SEO is important and what as developers we need to do.
- 50% inbound links
- 35% content
- 10% ease of accessing content
- 5% page history.
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